Porsche Design Laser Flex 2012
by Jim Mamoulides, November 3, 2012
P’3115 Laser Flex: Solid stainless steel in a flexible form
Porsche Design is releasing several exciting new models in 2012, and one of the most intriguing is the new Laser Flex ballpoint pen. This new pen is expected to be released in November, 2012. Following is the official press release from Porsche Design:
Porsche Design presents the new writing tool P‘3115 LaserFlex, which combines extraordinary function with purist design. Truly unique is the use of modern laser technology that gives the stainless steel case an extraordinary flexible function:
If you push the mechanism to let the ball pen refill appear, the barrel responds to the pressure of the hand; the lasered slots contract and release after the refill appeared. Thus the stunning effect appears that the solid corpus gets flexible. The front part and clip are as well made out of massive stainless steel. The Porsche Design logo is lasered on the clip and the end part of the ballpoint pen. The P‘3115 LaserFlex ball pen is available for 395 Euro.
Porsche Design is a luxury brand with a particular focus on technically inspired products. The brand was founded in 1972 by Ferdinand Alexander Porsche, whose products have stood for functional, timeless and purist design ever since. The products are designed in the Porsche Design Studio in Zell am See, Austria and sold around the world in the company’s own stores, shop-in-shops, high end de- partment stores, exclusive specialist retailers as well as the official online shop.
Highest requirements for technique and design
The new Porsche Design writing tool brings the fascination of the Tec Flex to perfection. At the same time it symbolizes the values of the brand - form and function. With this technical innovation Porsche Design combines the special laser technology with the production of writing tools.
The flexible barrel of the Laser Flex ball pen is made out of stainless steel and get its attractive outline due to the precisely lasered slots. Front part and clip are as well made out of massive stainless steel. The Porsche Design logo is lasered on the clip and the end part of the ball pen.
This writing tool combines extraordinary function with puristic design. The Laser Flex ball pen is unique and characterized by its innovative technology. If you push the machanism to let the refill appear, the barrel responds to the pressure of the hand. The lasered slots contract and release after the refill appeared.
The launch is planned for November 2012.
Retail price: 914-416 P3115 Laser Flex Ball Pen US $595.
We are looking forward to seeing this new and exciting pen!